The old way of building and managing a virtual desktop solution made from bits and bobs of on-premises infrastructure is still around, but there has been a tectonic shift over the past few years to modernize and deliver virtual desktops and workstations from the public cloud. Sudden, widespread change sometimes forces innovation’s hand, as the global shift to remote work demonstrated to the end-user computing industry. In an increasingly nonlinear world, only nonlinear ideas are poised to establish a competitive edge.
Instead, they learn from companies far outside their field to shake things up and make lasting, innovative change happen. The most creative, successful IT leaders don’t aspire to learn from the best-in-class in their industry – especially when the best-in-class aren’t pushing past the comfortable constraints of what’s been done before. Organizations across many industries are using the public cloud to fundamentally alter industry economics and redefine the notion of competitive advantage. However, the rapid evolution of the public cloud is giving virtual desktops new life. When users are remote, performance suffers due to latency. Further, it’s designed for a single datacenter. On-prem VDI is expensive to provision, complex to manage, and difficult to troubleshoot when things go wrong. Why? Because despite the promise of secure, centralized virtual desktops that were easier to provision and manage, the reality of on-premises VDI became clearer over time. VDI had seen slow and steady – almost Darwinian – growth over the years, but it still hadn’t taken hold and gained a proper place at the table of strategic importance in the enterprise. In a sense, they were right, as the limits of what could be done at that time with the technologies that made up that solution were tested and pushed. Tech experts announced the “Year of VDI” each year, starting in about 2009 and lasting until 2014 – much as they have done with 5G more recently. Just like virtual desktop infrastructure (VDI) has experienced for over a decade.
Just like the music industry had experienced when they were focused on physical devices. There is a hypothesis in evolutionary biology called punctuated equilibrium, which highlights isolated episodes of rapid speciation between long periods of little or no change. Many tried and failed, and after the carnage of Napster, Milk Music, Rdio and the rest of the now-defunct services in the online streaming space, we came through to the other side, with Spotify, Pandora and a handful of others as the musical juggernauts of the early 21st century.
Think about how groundbreaking the first iPods were, for instance. And these new forms of delivery created a new market, pricing models and strategic partnerships. Those physical recordings started taking a backseat to new, simpler ways of delivering music virtually. With the cutting-edge capabilities of digital technology, companies old and new started reimagining consumers’ method of music consumption.
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